Guides
Step-by-step guides to help you get started.
AI agents for LinkedIn lead generation: what works, what doesn't
The all-in-one AI SDR was supposed to replace your sales team. By early 2026, most companies that tried it have gone back to hybrid models. Here's what AI agents actually do well for LinkedIn prospecting - and where the hype still outpaces reality.
Alexandre Sarfati
LinkedIn ABM: $10 in pipeline per dollar spent (how to get there)
Companies doing LinkedIn ABM well generate $10+ in pipeline per dollar spent and 44% higher ROAS than Google. But most ABM on LinkedIn fails because teams treat it like targeted cold outreach. Here's what the data shows actually works.
Alexandre Sarfati
Cold vs warm LinkedIn outreach: what 20 million messages tell us
Belkins analyzed over 20 million LinkedIn outreach attempts across 13,000 accounts. Here's what the data says about cold versus warm approaches, which combinations work, and what most teams get wrong.
Alexandre Sarfati
LinkedIn data in 2026: what's compliant, and what got Proxycurl shut down
Proxycurl was doing $10M/year on LinkedIn data. Then LinkedIn and Microsoft sued. Here's what the court cases actually say about LinkedIn data compliance, and the responsible approaches that work without the legal risk.
Alexandre Sarfati
LinkedIn InMail vs connection request: the data-backed answer
InMail costs $2 per message and gets a 6.38% reply rate. A free connection request followed by a message gets 25-35% reply rates on acceptance. The numbers settle this debate - but the answer isn't always the same.
Alexandre Sarfati
Signal-based selling on LinkedIn: fewer messages, better results
A fintech founder went from 100 generic DMs per week with zero closed deals to 20 targeted messages and 6 demos in a month. The difference wasn't better copywriting - it was signal-based selling. Here's how the approach works and what the benchmarks look like.
Alexandre Sarfati
Three changes that tripled our LinkedIn reply rate
We went from 5% to 16% reply rates on LinkedIn outreach by changing three things - none of which were the message copy. Here's what moved the needle, backed by data from 20 million outreach attempts.
Alexandre Sarfati